Campaign launch film for the Still Six Lives foundation.

The Still Six Lives campaign was developed to help reduce the risk of stillbirth through education around three proven behaviour tactics: stop smoking and avoid cigarette smoke, sleep on your side after 28 weeks, and see your health care professional if your babies movements change.

Leading with a strong 30 second TV spot, the campaign also features supporting 15s executions for social media targeting each of the key messages from the broader Still Six Lives campaign.